Branded screens utilizing the Rue La La logo in an unexpected place to engage members while logging into the site.
These are a few examples of the many marketing initiatives I was responsible for designing at Rue La La.
Whit and Alex identity, and package design for a private label bedding line produced by Rue La La.
Tshirt design to raise money for the Boston marathon victims. All net-proceeds were donated to Mass General Hospital. Over $300,000 was donated to the effort as a result of t-shirt sales in a week. (All net-proceeds were donated)
Mini site takeover on Rue La La. This was a boutique curated by Rue La La's jewelry buyers. Shows both art direction and web layout design.
Booth graphics designed and printed for a fundraiser event at Boston Comic Con 2012. Hosted by Nerd Caliber, for Child's Play Charity.
Two projects from my internship at PUMA. First is a window display for the "Hawaii XT" shoe. The second is a printed insert for the inside of PUMA hats.
Concept for a women's lifestyle fashion brand. Darling Joan is based off of the spirit of my grandmother, Joan. The name "Darling Joan" comes from a charm given to my grandmother from my grandfather. The brand is a modern twist on 50's retro fashion. Includes packaging, point of purchase, and identity design.
Wallpaper book. Design concept was to marry the design esthetic of two very different cultures. Ahoy is the fusion of comic books, and sailing.
