• WORK
  • ABOUT
  • RESUMÉ
Bethany Maddock
  • WORK
  • ABOUT
  • RESUMÉ

PUMA.com AW21

Campaign for seasonal volume driving initiatives throughout AW21 on PUMA.com

My Role: Art direction for photoshoot, creative direction for ecom executions.

Content Creator + Styling for Low-key Leisure, and Comfort: Sofie Broeng
Talent: Tobias, Didde, Maria, Mille

Content Creator for Into the Woods + Sustainability: Make Wild
Photographer: Monti Smith
DP + Creative Director: Corey McLean
Talent: Seyquan Mack, Jody, Gia Zi, Ashley Chung

21AW_PNA_Ecom_Comfort_Group_16x9_15s-animation.gif
21AW_PNA_Ecom_Comfort_Group-1_3.jpg
21AW_PNA_Ecom_Comfort_Laydown-1_1.jpg
21AW_PNA_Ecom_Comfort_Womens-1_1.jpg
21AW_PNA_Ecom_Low-Key-Leisure_Womens_5_3.jpg
21AW_PNA_Ecom_Low-Key-Leisure_Womens_5_2.jpg
21AW_PNA_Ecom_Low-Key-Leisure_Womens_7_1.jpg
21AW_PNA_Ecom_Recycled_Group-3_2.jpg
21AW_PNA_Ecom_Recycled_Womens-Look-5_1.jpg
21AW_PNA_Ecom_Recycled_Mens-Look-4_2.jpg
21AW_PNA_Ecom_Woods_Mens-Look-3_1.jpg
21AW_PNA_Ecom_Woods_Mens-Wild-Rider-Mid-Chestnut_2.jpg
21AW_PNA_Ecom_Moodboard-color.jpg

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