• WORK
  • ABOUT
  • RESUMÉ
Bethany Maddock
  • WORK
  • ABOUT
  • RESUMÉ

PUMA x Minecraft

My role: Creative direction for campaign. Art Director on photoshoot. Creative collaborator for Minecraft downloadable content. Design direction for retail executions.

Photographer: Julian Martin
Videographer + Character post-production: Ryan Johnston
Producer: Minnie Tran
Production company: Bam Productions
Talent: Arianna, Christian Arciga, Ziggy B, Kiera Pepper
Logo reveal animation + Game Trailers: Minecraft Creative TeamMinecraft x PUMA: Spring Dash DLC: Blockception

PUMA x DC Comics

My role: Art direction and creative direction for retail and ecom executions.

Content Creator: verytaste
Talent: Lenny, Lauren Patrick, Yanadelyz Cabrera, Myles + Allen Cathey, Alexander Gozum, Zendaya Kennedy
Location: Graham Cracker Comics
© & ™ DC. (s21)

RKDO

PUMA's first inline esports collection - RKDO.
My role: Creative direction, and Art director for photoshoot.
Photographer: Adam Rindy
Videographer: Eric Maldin
Producer: Agatha Borrelli
Production company: Whirlwind Creative
Talent: Erin Ashley Simon, James “Dash”
Creative agency - Website build: Neighbour

PUMA.com SS20

Campaign for seasonal volume driving initiatives throughout SS20 on PUMA.com
My Role: Art direction for photoshoot, creative direction for ecom executions.

Photographer: Ivan Lanz
Product photography: Nick Vega
Product photography director: Nico Reilly

Producer: Brenna Bourie, Beth Alonso
Production company: Pro-one Productions
Stylist: Maggie Chinchilla
MUA: Sage Makeup
Talent: Hamad, Herbert Coleman, Sharee Michelle

PUMA x Thundercats

My Role: Art Direction for animation, creative direction for retail and ecom executions.

Storyboards, Animation, Rendering, Production: WTTR Studios
Producer: Brenna Bourie
Featured in PUMA stores, PUMA.com, Champs, Footlocker, Kids Footlocker, Foot Action.

Thundercats © & TM WBEI & Ted Wolf. (s21)

PUMA Plus

My Role: Art direction for photoshoot, creative direction for retail and ecom executions.

Photographer: Adam Rindy
Videographer: Luke Dickey
Talent: Kelvin Batiste, Camiron, Cassandra Cox, Faye
Producer: Brenna Bourie, Christopher Charlton
Production company: BAM producitons
Stylist:Jessie Jamz
HMU: Omayma Ramzy

Featured in PUMA stores, and PUMA.com

Cloud9

My role: Art direction for photoshoot, creative direction for ecom executions.
Photographer: Adam Rindy
Videographer: Eric Maldin
Producer: Agatha Borrelli
Production company: Whirlwind Creative
Talent: Xeta, Bunnyfufu, Alice An, Becca

PUMA Holiday 20AW

My role: Art direction for photoshoot, creative direction for retail and ecom executions.
Assistant Art director: Alyssa Bruno

On-model Photographer: Tory Rust
Product Photographer: Mike Altobello
Videographer: Nick Freeman
Producer: Brenna Bourie
Prop Stylist: Mark Chandler
Paper Stylist: Eloise Corr Danch
Talent: Justin Ortiz, Sam Worthen, Sophie Olszak, Farhiya, Sabrina Williams, Ngawang Bongpa, Tylique Walters, Elizabeth H.

PUMA Marble Pack

My role: Art direction and creative direction for retail and ecom executions.

Content Creator + Styling: Sofie Broeng
Set + Art: Atelier 095
Photographer: Rasmus Luckmann
Talent: Maria Mawuena

PUMA Holiday 19AW

My role: Art direction for photoshoot. Creative direction for retail and ecom executions.
Product Art director: Nico Reilly
Photographer: Hannah Sider
Product Photographer: Ivan Lanz
Producer: Brenna Bourie
Videographer: Jonathan Lizcano

PUMA.com AW21

Campaign for seasonal volume driving initiatives throughout AW21 on PUMA.com

My Role: Art direction for photoshoot, creative direction for ecom executions.

Content Creator + Styling for Low-key Leisure, and Comfort: Sofie Broeng
Talent: Tobias, Didde, Maria, Mille

Content Creator for Into the Woods + Sustainability: Make Wild
Photographer: Monti Smith
DP + Creative Director: Corey McLean
Talent: Seyquan Mack, Jody, Gia Zi, Ashley Chung

PUMA.com AW20

My role: Art direction for photoshoot. Creative direction for ecom executions.
Producer: Brenna Bourie
Production studio: GLP
Photographer: JJ Miller
Talent: Jazzy Roulhac, Alexis Savage, Smithley Ville, Asa Benjamin, Alicia Lucchetti, Peihu, Kat Christiansensen, Tristan Burrell

PUMA x White Castle

My role: Art direction for animation and photoshoot. Creative direction for retail and ecom executions.

Animation, storyboard, rendering: Tak x Wong
Photography: Austin Huck, Hive Studios.
Producer: Brenna Bourie

PUMA.com SS21

My role: Art direction for photoshoot. Creative direction for ecom executions.
Content Creator: Very Taste, Johnny Castle
Content Creator: Fresh Tape, Max Huggins

Producer: Brenna Bourie

PUMA x Minecraft

— view —

PUMA x DC Comics

— view —

RKDO

— view —

PUMA.com SS20

— view —

20SS_xPNA_Ecom_Essentials-Mens_GV-Special_Hoodie_0098_RGB.jpg

PUMA x Thundercats

— view —

PUMA Plus

— view —

Cloud9

— view —

PUMA Holiday 20AW

— view —

PUMA Marble Pack

— view —

PUMA Holiday 19AW

— view —

PUMA.com AW21

— view —

PUMA.com AW20

— view —

PUMA x White Castle

— view —

PUMA.com SS21

— view —

Powered by Squarespace 6